Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.
I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.
The board of directors asked him:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My last post on Lovemarks stirred up some strong responses. Most seemed to agree strongly, so it’s welcome when someone comes along to disagree, as Stuart Henshall does in the
The No. 1 Habit of Highly Creative People | Zen Habits The No 1 Habit turns out to be solitude, backed up by quotes from celebrated creative types. Makes sense
How our creativity can get hijacked if we allow it to get attached to symbols
Keith Sawyer says you should avoid recruiting people who “fit your culture” if you want to support innovation. We know from creativity research that the most innovative teams have cognitive diversity.
