Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.
I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.
The board of directors asked him:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Doug Rushkoff makes this point: ..if everyone wants to do the “meta” job of creating a brand or utility through which activism happens, then there will be no one left
Jyri Engeström’s post caught my eye: Cites, technology and creativity. (Jyri gave an excellent talk at Reboot last month about social networking tools.) He says, First, I want to touch
I spent yesterday at 2gether08 and thought it was great. It had a lot of the elements that make Reboot a success: a good venue that feels down-to-earth; lots of
Evelyn reflects on the books that people are buying and aren’t. It makes you wonder doesn’t it if marketers – heck, businesspeople altogether – are altogether in left field and
