Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.
I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.
The board of directors asked him:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Viv‘s done a great post saving me a lot of work sharing some of the many interesting things we learnt or relearnt together over the last three weeks. Meanwhile Euan
I wanted to share this email doing the rounds this morning… AIRCRAFT MAINTENANCE After every flight Qantas pilots fill out a form called a gripe sheet which conveys to the
I got back from New Zealand yesterday morning and am struggling to get to grips with jet lag and with very short cold days as well as a pile of
Nick Smith highlighted this article in a recent tweet: Professor makes his mark but it costs him his job. Prof Denis Rancourt implemented Ben Zander’s idea of giving all his
