January 16, 2005

Open Sauce

I had a great meeting in the Organic Pub with James Cherkoff. We're pressing ahead with our idea of running a workshop for clients. It's to explore how to make the most of Open Source marketing. (Marketing that breaks the traditional barriers which used to keep stakeholders in organisations apart).

Perhaps it was the beer, but we've decided to call this event Open Sauce. A foolish pun but it amused us both and will make for a nice logo - we still have a bit of old-style marketing about us. I quite like the second meaning of sauce - as in cheeky, irreverent.. I think that's part of the mix for success.

We're going to do a first run in the next few weeks and see how it goes from there.

I'm looking forward to working with James and I hope for more collaborations with fellow bloggers in future.

Posted by Johnnie Moore at 08:51 in Branding , Open Sauce
Bookmark: del.icio.us Digg it ma.gnolia Yahoo MyWeb Google StumbleUpon
Permalink
Trackbacks
URL for Trackbacks: http://www.johnniemoore.com/mt/minotaur.cgi/643.

Listed below are links to weblogs that reference Open Sauce:

» Trackback Test from Bruce's Blog
Thought I'd try a Trackback ping on Johnnie's blog. Let's hope he gets a nice surprise ;-) [Read More]

» Just Add (Open) Sauce from Modern Marketing - Collaborate Marketing Services
Johnnie Moore and I are holding Open Sauce workshops in London for companies interested in finding out more about marketing in a networked world.We will clear the mists surrounding the world of blogs and consumer generated media (which I know [Read More]

Comments (4)

Comment feed (Site comment feed)

"Open Sauce" is a terrific name, Johnnie. Remember McDonalds's Big Mac refrain, "Two all beef patties, special sauce, lettuce, cheese..."? Then, some other burger joint used to talk about their "Secret Sauce." Open Sauce as Secret Sauce in marketing! Cool.

Thanks, Tom. I'll make use of that Secret Sauce reference.

John says

Maybe drive the meeting using open space technology...?
http://www.openspaceworld.org/wiki/wiki/wiki.cgi?

Not something Im involved in, but Ive heard good things.

John, I'm a big fan of OST though I think we may go for a hybrid that uses some Improv exercises and a certain element of presentation. It's all in play at the moment.

Post a comment