January 16, 2005

What is the sound of one Romanian clapping?

Good comment from Stefan Liute in Romania:

AT&T, in conduct highly becoming a lumbering corporate giant, once again proves one can never be too bland when it comes to verbal identity: they seem to be trademarking "It’s Not Just VoIP. It’s AT&T VoIP" as a slogan for their, well, VoIP services.

Clap-clap-clap-clap... Wonderful work of consensus-driven branding.

Well whatever the quality of their phone lines, it doesn't sound like they're having one of Hugh's Smarter Conversations.

Posted by Johnnie Moore at 20:31 in Branding
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