James Cherkoff points to a new UK marketing blog by Robert Dwek – it’s good stuff. I’m quietly hoping Robert converts to a full RSS feed soon.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Tom Guariello chatted to me about the notion of “driving change” in organisations and has just uploaded part 1 as a podcast. Neither of us really like the assumptions about
This is interesting: Results of an experiment in risk and uncertainty management. Short version: talking about risk narrows the amount of information you will gather; talking about uncertainty leads to
A few ideas about fear from Viv‘s and my book, Nothing is Written: “Few things can bond a group of people like shared peril. If the group comes together in
My mate Tony Quinlan makes a good point about storytelling as a change technique in organisations.Storytelling is a misnomer. It conjures up the image of a passive audience sitting listening
