James Cherkoff points to a new UK marketing blog by Robert Dwek – it’s good stuff. I’m quietly hoping Robert converts to a full RSS feed soon.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So here’s the next video on Difficult Conversations (you can find the whole set here.) Kay and I have a bit of fun looking at the difference between surface politeness
Pomposity is a wonderfully plosive word. I’ve been thinking lately that the first physical manifestation of pomposity is a failure to breathe out freely. It’s often an unconscious defence and
I’ve been doing some coaching work with facilitators lately and I found myself talking about group size. The short version is that I often find groups of over five people
Jack Yan: Snakes on a plane strike back Jack frames Snakes on a Plane as an example of Hollywood learning to play with the blogosphere (tags: opensaucelive opensourcemarketing co-creation) The
