Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!
[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Here’s a good free offer. My friends Alain Rostain and Terrill Fisher are giving a free one-hour teleclass this Friday. Using improv principles and tools over the telephone to help
Malcolm Gladwell Is #Wrong: Change Observer: Design Observer "Malcolm Gladwell's take on social media is like a nun's likely review of the Kama Sutra — self-righteous and misguided by virtue
Jack Leith points to Scott Berkun having a go at the myths of innovation. Good stuff especially how he takes down the notion of the gifted genius having an epiphany
Stakeholder Engagement Sucks View more presentations from dan mcquillan. I liked Dan McQuillan’s Social Engagement Sucks slideshare. (click here if you can’t see it above.) Stakeholder engagement is a management
