Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!
[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I spent yesterday at 2gether08 and thought it was great. It had a lot of the elements that make Reboot a success: a good venue that feels down-to-earth; lots of
As I’ve said before, I’m sceptical of most conversations containing the word leadership. But once in a while a really interesting definition of it comes along. This one is from
Over lunch more than a year ago my friend (a biggish cheese in fund management in the City) explained to me the first thing he used to evaluate the people
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus group – a virgin audience
