Johnnie Moore

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Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

After my previous posts on BzzAgents I was interested to see more evidence of efforts to create word-of-mouth marketing in posts from Neil Turner and Dan Gilmour. They’re both a bit wary of it.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Patience

Chris Corrigan has a thoughtful post about patience in facilitation which resonates with me. He quotes Pema Chodron’s article on the subject: If you practice the kind of patience that

Johnnie Moore

Dr Rant

Chris Locke has Rageboy and I have Dr Rant. Dr Rant is a subpersonality of mine that pops out, often without warning, when I feel the need to vent steam.

Johnnie Moore

Model fatigue

I’m suffering from model fatigue. It comes from attending too many talks/presentations/lectures in which experts explain the flaws of a prevailing model (often quite well) only to present some shiny

Johnnie Moore

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential – yet it’s also often