After my previous posts on BzzAgents I was interested to see more evidence of efforts to create word-of-mouth marketing in posts from Neil Turner and Dan Gilmour. They’re both a bit wary of it.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I am not a particular lover of Ryanair and I think of myself as pro-Europe. Nevertheless I throughly enjoyed this video of Michael O’Leary being fabulously irreverent to his hosts
This diagram[1] pops up in my social streams from time to time. I grabbed it from this site. It aims to show that you must have five elements in place
I couldn’t resist trying out tweetnotebook.com. Enter your twittername and it creates a notebook. At the foot of every page there’s a randomly selected tweet from you entire twitter history.
I’m fond of Gandhi’s suggestion: “be the change you want to see in the world” but perhaps the folks at Keep Britain Tidy aren’t. This is the ad they’re putting
