December 29, 2004

Bzzz…

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Bzzz…

Christopher Carfi rants against BzzAgent. I have to admit I’m inclined to agree with him although I don’t want to knock the verve and sincerity of those who are keen BzzAgents.

I think he’s right to pick on the slightly cliquey vocab used on the BzzAgent site as a bit off-putting.

I can’t put my finger on exactly why I don’t like BzzAgents. It could be that it seems to support enthusiasm for enthusiasm’s sake… there’s something contrived about it that puts me off. Call me naive – you won’t be the first – but I wish that businesses would just focus on doing a great job so that word-of-mouth takes care of itself without this kind of programming.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

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Bzzz…

Johnnie Moore

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