January 2, 2005

Needy Love Marketing

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Needy Love Marketing

A good post by Tom on dysfunctional relationships in marketing. He asks and answers:

OK. So if markets are relationships the question we have to ask is, “Can business relationships be something other than imbalanced, one-way, power-based, and pathetically needy? Can they be some or all of that stuff we talked about a couple of lines ago?” And, by the way, can the conversations that take place in those relationships please sound like something other than a freakin’ Ovaltine commercial? Please?
Of course they can. That’s what people want. Shit, they’ll even pay extra to get it.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Community and well being

I had a great Skype call with Chris Corrigan at the weekend. During it, he mentioned something that I checked out later. It’s this post in Chris’ blog: Institution building

22 March 2005

links for 2010-04-05

Google Answers: quotation by Andrew Grove re: Christopher Columbus finding the new world Delightful on more than one level: Andy Grove at Intel when challenged about ROI suggests no one

5 April 2010

Hallam Foe: in praise of emerging adulthood

I’ve been continuing to think about the film Hallam Foe and my experience of it in the company of fellow UK bloggers (see my recent post). The film is amongst

9 October 2006

Podcast: the shadow side of organisations

Last week Annette Clancy Matt Moore and I had a conversation about the shadow side of organisations. Sometimes when people talk about the shadow it conjures up a scary idea

Needy Love Marketing

Johnnie Moore

Share Post

More Posts

More Updates