May 18, 2005

Filling the canvas

James comments on an article in the Independent about how advertising agencies will fare in our interconnected world

However, old-school ad boys like Mark Wnek think that the ad industry will take all this in it's stride, because as he states in today's Independent, the web is really just a "canvas for commercial messaging".

Wnek believes that ad guys will just turn their skills effortlessly from one medium to the next. After all, he points out, "Who will fill these canvases in a way that excites consumers? The creative ladies and gentlemen who live in advertising agencies, that's who."

I can just imagine what Doc Searls would say.

Posted by Johnnie Moore at 20:56 in Branding
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» The Fix Is In from AdPulp
Mark Wnek, writing yesterday in The Independent had this to say: The number of people in or around the ad business spouting about the future "beyond advertising" etc etc is climbing up to the thousands. In most cases these people... [Read More]

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jim wilde says

Really! Boy is this guy, Mark Wnek, in for a rude awakening.

May 19, 2005 12:12 Permalink for comment

hugh macleod says

it's FUN watching dinosaurs die!!!

And of course, the article was in The Independant.

Does anybody actually read that paper anyore?

May 23, 2005 02:56 Permalink for comment

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