May 28, 2005

Open Source Museum Going

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Open Source Museum Going

The New York Times reports today that podcasters have hacked MoMA. Instead of listening to the official audio guides provided by authoritative critics visitors are listening to MP3 commentaries recorded by…well…just anybody

Interesting to reflect on that word “authoritative”. Time and again, I’m seeing examples of us no longer looking for monolithic authorities on anything, but making our own decisions based on different sources. I might bring this up at Blogging: A Real Conversation?

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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They’ve seen it before…

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links for 2011-06-04

The Illusion of Control | zen habits "When you think you control something you’re wrong.It’s amazing how often we think we’re in control of something when really we aren’t. Control

4 June 2011

The experience of strategy

Chris Mowles has a great post about his experience at a strategy presentation. He highlights the contrast between the presenter’s idealised abstractions and what is actually going on in the room.

3 August 2014

Authenticity meeting

I’ve been reflecting on a meeting I facilitated last week. About a dozen friends and acquaintances met above a local pub to talk about our common interest in authenticity in

25 January 2004

Stuff

This story from get richslowly via beyondrivalry,* resonates with me. “After I told my friend Amy Jo about our clutter conversation last week, she shared her own thoughts. ‘We each

Open Source Museum Going

Johnnie Moore

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