March 13, 2006

Social capital in markets

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Blogs & networks
Social capital in markets

Earl Mardle picks up on my post about MakeUpAlley and talks about SewingPatternReview and the success of Trade Me

These people come here to buy and sell stuff where do they get off holding online conversations about everything from music to dealing with depression? Don’t they know the web is about monetising something or other? Where on earth is the value in all this blabber? Well they are doing what happens in every genuine marketplace in the world, where the trading is only half the reason for being there; and the value approximates $700 million of Fairfax money somehow.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Applied Improv Conference

This autumn’s Applied Improv Conference (New York Sept 29-Oct 2) is looking set to be a great event. We’ve just added an opening session on the Thursday evening called The

16 August 2005

Not computers and not children but rather like chimps

I keep meaning to write a long, well-argued rant against a basic assumption in much corporate thinking: that we’re all basically computers on legs that simply need reprogramming to achieve

6 July 2007

Emergent Organisations

Chris Corrigan orginally pointed me to Peggy Holman and Anne Stadler‘s thinking on Emergent Organisations. This is rich material, and Chris provides a good summary as a way in. In

26 May 2004

Sleep on it

Piers Young blogs on the sleep advantage. The hard (and repeated) lesson seems to be this: if you want to be creative you need to do whatever you can to

Social capital in markets

Johnnie Moore

Share Post

More Posts

More Updates

Popular Categories

Popular Categories

Contact

About