Scoble is on top form and probably feeling demob happy.
Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
John Moore (the Texan one) has kindly posted links to pdfs of the presentations to the recent Word of Mouth Marketing conference. Some of these are pretty interesting. Especially this
I’ve been rereading stuff by David Bohm and my head is full of his ideas. Too full for me to put them into decent form in a blog post. Fortunately,
Oli Barrett has a great post remembering Robert Davies who a few months before his death wrote this: Our lives are all too short not to share what and who
Talking about our recent podcast Matt writes: There was a whole bunch of stuff I put together in a mind map just prior to the show that I never used.
