Dept of straws-in-the wind.
Hugh is now working for Microsoft an organisation he’s been teasing, challenging and generally joshing for months now.
Flattery is starting to look so twentieth-century, don’t you think?
(And judging by this from Lloyd, they do need Hugh’s help)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been asked to speak at Blogging: A Real Conversation? on 28 June, which will be fun. Mostly because my general boredom with conferences is usually alleviated when I get
Fear and Scorn versus Idea Diffusion « Innovation Leadership Network Some good examples of resistance to new inventions – and boy do they look preposterous with hindsight
Maybe You Should Read the Manual » Inception – I Guess A Lot of Us Are Wrong Interesting take on storytelling where the aim is to leave the outcome ambigous.
Jyri Engeström’s post caught my eye: Cites, technology and creativity. (Jyri gave an excellent talk at Reboot last month about social networking tools.) He says, First, I want to touch
