Forget advertising

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies and beyond. Online advertising is NOT marketing 2.0.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Beyond unconferences

Alastair Somerville is doing some interesting thinking about the assumptions we easily make when organising conferences. He’s pushing at the limits both of more conventional events and of unconferences. It’s

Johnnie Moore

Micro-ambition

I sometimes feel a bit weary of the commencement speech genre but I did enjoy many moments from this one by Tim Minchin. Here’s the Youtube version: He kicks off

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Who’s in charge here?

I’m looking forward to Monday’s gig at NESTA Innovation and Networks of Influence. It seems to have sold out, which is pretty cool for something we organised at less than

Johnnie Moore

Small gestures…

Years ago I was at a fascinating workshop exploring the drama triangle. That’s an idea from transactional analysis that sees people playing one of three postions when in conflict: persecutor