Good post by Jackie Huba about an 80-year-old videoblogger.
Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn’t.
Here’s an idea: Send customers webcams to record video diaries about them and your product. Encourage honest open and transparent feedback to post on their blogs. Not only do you receive free market research, you enhance the ever-important Google juice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
From Climate Change to Transformation of Democracy – Tom-Atlee's posterous Tom suggests the way we democracy needs to change if we're to tackle climate change. I think changing our understanding
“Brands with a conscience” may sound like an oxymoron but bear with me. This is the title the Medinge Group brand think-tank has given to a selection of organisations that
Rob links to this article about how the Israelis handle airport security. Anyone following the whole airport scanning debate should read this. Essentially the Israeli system makes very smart use
