I had a delightful meeting yesterday with David Boyle author of “Authenticity: Brands Fakes, Spin and the Lust for Real Life” a wonderful book published earlier this year (and now in a second edition for a bargain
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
So many business books and trends seem to have the following pattern. 1. Identify some newish area of scientific research 2. Oversimplify and dramatise it 3. Say how you can
Every year my pals at On Your Feet send me a fun Christmas gift. It tends to arrive in the bleak of January, when I appreciate it even more. Yesterday,
Being Reasonable: The Blog > Trashing the MBA Marc Babej looks at an Ad Age artilce suggesting MBAs might be a liability in marketing departments. (tags: marketing management) —–
(cross-posted from Medium) I’m planning a new workshop with my friend Alan Moore, inspired by his new book: Do Design: Why Beauty is Key to Everything We’ll be asking: could
