Synchronous wisdom

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I found this on a table in a pub in Camden this lunchtime.

“Life can only be understood backward–but we must live it forward (Soren Kierkegaard)”

I have nothing to add.

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February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

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Another customer-centric myth

Lee at Headshift picks up on my entry on customer-centricity. He identifies another myth… which is the idea that innovation and production is demand-driven. Why is it so hard to

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Clocks and clouds

Jonah Lehrer: Karl Popper the great philosopher of science once divided the world into two categories: clocks and clouds. Clocks are neat, orderly systems that can be solved through reduction;

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A week in the spotlight

Tom Guarriello has a fascinating post on his week in the YouTube spotlight (after being chosen as the featured video). Some of his reflections: The experience of being featured is

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Wikipedia – the resilience of collaboration

Stever Rubel (Micropersuasion) cites (Via Joi Ito) an IBM survey of Wikipedia: IBM tried to measure how quickly vandalism on Wikipedia an open source encyclopedia, was identified and corrected. They