I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Normal service…?
Touch wood I am now back to normal on the computing front. I’m now operating on a spanking new PC, and I also treated myself to a tablet PC for
26 July 2004
links for 2011-02-20
Book Review: A Paradise Built in Hell « More tasty blogging from Dwight Towers: He spots this from a book on how communities respond to disasters: "In the wake of
20 February 2011
Fourth and fifth estates
James spotted this interesting article from the Observer on the LA Times Wikitorial incident: Internet’s new wave proves hard to catch. I liked this observation about mainstream media’s relationship with
26 June 2005
An approach to wicked problems
Matt Moore has posted a short and succinct paper about approaches to wicked problems. In my experience, lots of these problems get treated as if they are merely complicated and
30 January 2010
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