I’m loving David Weinberger’s witty take on various schemes for making money out of social media etc.
Now the panel of experts gets up. Unfortunately the first one says “Advertising and content, what’s the difference? Ads and content are all mixed up in the traditional media, so why not on the Web?” [A: Because the Web is ours and we’re trying to build something better.]
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I’m back in London after 5 days in Toronto with a heavy cold. I blame it on too much time spent in airconditioned rooms at the Improv conference. Among the
Piers Young’s thoughts on Abundance and the wish to be spoon fed get me thinking about cleverness online and its good and bad sides.
Dave Pollard links to: Who are you trying to impress. Justin Kownacki analyses the pitfalls of conversation where the battle for status precludes deeper engagement. His suggested remedies are all
Michael Skoler from Minnesota Public Radio offers this label for what they are doing to embrace the expertise of their listeners: They know more than we do. Here’s a snippet
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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