Kathy Sierra‘s visual aids are as good as ever.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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70:20:10
Charles Jennings gives a concise explanation of the 70:20:10 model for learning in organisations. It posits that most learning takes place “on the job” and about 20% through conversations with
25 March 2012
links for 2010-03-13
informal coalitions: Paradox complexity and organizational dynamics "It it is important for them to recognize the irresolvable tensions that exist in every aspect of organizational life. To do so opens
13 March 2010
Crime and punishment
Alexander Lee reminds us of Thomas Paine’s wisdom – something I’m fearful we ae short of at the moment. For Paine even the most heinous crimes must be punished with
19 August 2011
Moving targets
Phil Dourado has a good post on the pitfalls of management-by-metrics including the absurdity of ambulances waiting outside hospitals with their patients. (Because A&E have a target, set by goverment,
9 April 2007
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