Kathy Sierra‘s visual aids are as good as ever.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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links for 2007-04-14
How many schooldays are wasted? New Jersey teacher wonders about teachers “not having enough time”; asks how many days are wasted (via Karl Fisch (tags: time education) B School bloggers
14 April 2007
Simplexity…
Ken Thompson points to this LA Times article by Jeffrey Kluger about simplexity – how apparently inconsequential things can have major effects in systems. I’m not one for jargon, but
7 September 2008
Change is not an Event
Neil Perkins makes a good point very eloquently: change is a process not an event. It combines a lovely example from nature and a great, self-deprecating personal anecdote. He captures
28 February 2014
Blaming less, learning more
Matthew Syed has a powerful article in The Guardian highlighting the toxic effects of blame on organisations. A bureaucratic over-reaction to errors is hugely counter-productive. Too much rigidity in pursuit
3 October 2015
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