David Burn at Adpulp reckons the latest Apple ad “is a giant killer”. Here’s the YouTube of it.
I don’t know about giant killing but I’m a longstanding PC user and I’m still not feeling any enthusiasm for upgrading to Vista.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
Mark at fouroboros has fired off another batch of conversation grenades partly in response to my continuing anti-Lovemarks postings. I’m on the record as a big fan, and this post
The other day I linked to Cath Richardson’s writeup about goodfornothing. In the last year, I’ve started to really appreciate the upside to not finishing things; we tend to assume
I’m rereading Richard Farson’s Management of the Absurd. So much of his argument, especially in the earlier chapters, resonates strongly with me. Gaining skills in planning, organizing and scheduling no
@ribo » Blog Archive » The power of small things (tags: crumbs!) Jason Fried Co-founder of 37signals on How to Get Creative Interactions – 10 rules for dynamic participation Typically
