Valuing the free

Hilarious performance by Ira Glass on a pledge drive for public radio, which is good listening for anyone wondering how to get people to value what is given away free....
Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

The other John Moore points to a magnificent performance by US Public Radio presenter Ira Glass

about how a WBEZ-FM listener will enthusiastically fork over $1.81 every day at Starbucks and listen to WBEZ five hours a day but … he hasn’t made a pledge to WBEZ… Good stuff. No, wait

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February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

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Trust, control, power, silence

I loved Chris Corrigan’s post about Alan Watts‘ views on trust and control. Here’s a snippet: …many societies, including traditional Chinese society and I would argue, many First Nations societies

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Conference

Tim Ambler a student at the London Business School is organising a conference Brands in The Boardroom next month. He kindly invited me but it’s not my thing I’m afraid.

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Patience

Chris Corrigan has a thoughtful post about patience in facilitation which resonates with me. He quotes Pema Chodron’s article on the subject: If you practice the kind of patience that

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Marketing: for humans or machines?

Katherine Stone comments on what sounds like a crazy workaholic mindset at Y&R Diane Brady has written a very interesting BusinessWeek article (March 29 issue) about Ann Fudge. Ann recently