This Mitchell and Webb clip made me laugh and hits the nail on the head.
Hat tip: Will Humphrey
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Katherine Stone is underwhelmed by Atlanta’s new tagline (Atlanta: Every day is opening day). Christina Maynard at Ricksticks feels the same about the new logos for Toronto and Atlanta. I’m
There is so much creative potential in experimenting with putting ideas into practice
In her unconference blog Kaliya reports this experience: I am here at day 2 of VloggerCon.. They opened the day sharing from the stage they ‘really wanted the audience to
Workshop: Implementing Knowledge Cafes for Organizational Purpose 13 Sep 2011, London, United Kingdom (Gurteen Knowledge) I am a big fan of simple formats that let people "just" talk. Just in
