This Mitchell and Webb clip made me laugh and hits the nail on the head.
Hat tip: Will Humphrey
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ll be in New York at the end of the month for one week. Anyone interested in connecting there let me know. I’m hoping to do some Improv whilst in
Andrew Sullivan spots another home-made ad for Barack Obama and asks: Who needs professional ad campaigns? When you have such enthusiastic and creative support for free supporters will make their
Viv and I will be hosting a one day workshop on Creative Facilitation. It’s on Monday July 15th, at Wallacespace St Pancras. We’ve offered this training in various formats as
For most people the human drive to connect and share is stronger than the duty to spend every possible moment “being productive”Jeremy Burton via Euan and Joining Dots.
