November 25, 2009

Social object lesson

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Social object lesson

Rob passes on a great story from Chris Matyszczyk at cnet about Ikea’s campaign to launch a new store in Malmo.

They opened a Facebook profile for the store manager and started uploading pictures of IKEA furniture. And announced that the first person to tag their name to a product in the pictures, won it. The result?

Before Facebook could take credit for its own wonderful ingenuity in creating the world’s most needed Web site thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages.

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

David Bowie says IP is in for a bashing

The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no

Spam comments and the power of community

I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs

Google translates compliments well… but strangles a lot of stuff!

At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Social object lesson

Johnnie Moore

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