Rich from Hello World had his camera handy at Jo’burg airport.
Proof that you can brand absolutely anything
I was going through the x-rays at Johannesburg International Airport yesterday and noticed the strangest thing: branded (logo’d nothing else) x-ray trays. I can see the conversation the agency had at Ford HQ:
Brand manager, “Oh poo. We have lots of those dang stickers left.”
Creative whizz, “Fear not, I have a winning branding plan, lets stick them on the trays at the airport where people throw their keys and small change when it goes through the x-ray machines”
STUNNED SILENCE
Brand manager, “Brilliant, if that doesn’t sell more cars, nothing will!”
