Johnnie Moore

Yoga selling Cereal

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Thanks to Paul Goodison for picking up on this BBC story on The Tyranny of Yoga.

Yoga helps us to get closer to enlightenment. I wonder if this insight from the St Luke’s agency counts as an example?:

It is a reliable medium through which the advertiser can communicate with the Special K demographic.

Makes you proud to work in marketing eh? According to St Luke’s agency yoga has been used to sell…

Air Wick air freshener

Norwich Union Direct insurance

Benecol low-fat yoghurt

Cable & Wireless

Clear Blue pregnancy test

DFS and Homebase

John Smith extra smooth bitter

Special K cereal

Phostrogen weed and moss killer lawn feed

I’m with Paul when he comments

Those companies/agencies using the Yoga image aren’t being authentic because they are selling something that isn’t the truth. Eating a breakfast cereal is not going to make me supple or relaxed.

Share Post

More Posts

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016
Johnnie Moore

Marketing: War or Warcraft?

I’ve been hopeless about blogging lately and I apologise for even mentioning it, as this constitutes blogging about blogging. I’ve been meaning to write a long and informed post about

11 September 2006
Johnnie Moore

Action theatre

You may have come across the term security theatre, to describe, as Bruce Schneier puts it, “countermeasures that provide the feeling of security while doing little or nothing actually to

4 April 2007
Johnnie Moore

Games

Here in Banff at the Applied Improv conference it’s no surprise my mind is on games. I enjoyed The Inner Game of Work on the flight over which has a

11 November 2007

Singing on the subway

Fingerspitzengefühl

Ski poles…

Bunny Bunny

Hamlet and meeting absurdity

Don’t panic

Leading from the clown

Embodied thinking vs slippery AI

Noticing

Playing with eye contact

Facilitation antlers

Small p presence

Small i improv

Through boring to beautiful

Holding a mirror…

Enough

Showing Slide 1 of 17