Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.
I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.
The board of directors asked him:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The Hitchhiker’s Guide to the Galaxy is one my favourite books. Andrew Rixon’s Hitchhiker’s Guide to Better Meetings is a delightful riff on it. I especially loved his point about
Over at the wiki for Reboot, (a great conference planned for June in Copenhagen) they’re inviting participants to say who they’d most like to see at the conference. I’m not
why being patient with confusion might be a better way to teach
Viv puts the case for informal conferences instead of keynotes and panels. Makes good sense to me. After all, that’s why we get together – not to find answers that
