On my return home after 6 weeks a mountain of mail awaited me. I was able to recycle over 75% of it without more than cursory inspection. A small but poignant reminder of the extraordinary wastefulness of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Quite a few people have linked to this video of Eric Berlow from TED. His theme is “how complexity leads to simplicity”. He looks at how various visualisations offer us
When my videos include more distraction, engagement goes up… how come?
Hugh prompts some thoughts on porosity (referencing this essay by Clay Shirky). I expand a little on the paradox of structure and freedom.
Howard Mann is the latest blogger to turn on Dell: Dell’s Flat World Leaves Me Flat!. I’ll put this in the box with my post of yesterday about Internetters/Iomart who
