Take a look at ShardsO’Glass (thanks to Seth Godin for the link).
This sharp satire reminds me of the dissonance I mentioned in my recent post on cold medicines.
I find it fascinating that some corporations seem like players near the end of a game of Naked Twister. Image is going Left-Foot-Green whilst Truth is Right-Leg-Red.
I wonder what it’s like trying to have authentic conversations in these places? Still you must get to tangle with some accomplished players from the marketing world…
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Everything you need to know about the internet | Technology | The Observer Excellent stuff from John Naughton. Snippet: "Traditionally, organisations have tried to deal with the problem by reducing
Jake has got an interesting conversation started with Kryptonite.
Viv writes about activities that mess with our minds – science experiments on the one hand, improv games on the other. Both draw attention to how quickly we add interpretation
The always interesting ecustomerserviceworld newsletter (I think that link is valid for two weeks) talks about Gallup’s survey methods. One Gallup study demonstrated that a mid-sized bank could add $256
