Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher!
[AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la tipping point, that would be nice.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I have a longstanding beef about what I call celebrity government reports. The MO is this: some contentious issue arises in society. The government responds by appointing someone to do
Many of us dread meetings at work. Too often they’re dull: they follow predictable patterns, and people struggle to stay engaged. After regular meetings, the gossip by the water cooler
I’ve always really enjoyed speaking in public. Don’t know why, just do. So I’m chuffed that a couple of interesting events have come up for me recently. Yesterday I caught
…asks The Londonist reporting Benylin’s campaign to have us download different sorts of coughs as ringtones. Their website emits coughing noises too. The PR spin is that they’re trying to
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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