Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Consistency:Hobgoblin ratio
Fouroboros continues to write great stuff and it’s hard to keep up with him sometimes. Here’s a snippet of one of his recent posts Education author Eric Jensen in Arts
20 May 2004
In the detail
Mark McGuiness‘ comment here reminded me of another fascinating story in Made to Stick. A group of students are asked to think about a problem they’re dealing with and want
15 March 2007
Voice marketing defended
Eric Holmen says Voice marketing is not your father’s telemarketing. It’s a well articulated pushback to my earlier rant on Phone Spam (and those of other bloggers). Eric puts up
21 February 2005
Open Space on Education
Last week I facilitated (with my friends at PolicyUnplugged) an Open Space for Channel 4 at their offices in London. They were inviting educators to help shape the way C4
9 October 2006
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