Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Speaking the unspoken
I’ve been thinking a lot about what goes unspoken in the world in general and in my little slice of it in particular. There I go, thinking again, but I
6 October 2003
Work personas
One of the things I talk about in the new podcast is the way folks have a work persona that’s different from their social persona. A client shared this with
19 March 2008
P2P application from a refugee camp
From the newsletter of envisional comes word of this CNET article Deep in the tense Jenin refugee camp in the Palestinian West Bank a new file-swapping service is daring record
12 September 2003
CW, debunked
James Gardner left his bank job a few weeks ago to work for the DWP. It may be my imagination but it seems his blogging has become spunkier since then.
1 October 2009