The folks at Fight The Bull are up to more mischief.
Yep we’re here to cover all the action of Manure Madness an annual tournament that will crown the company with the worst annual shareholder letter as a Shining Beacon of Business Idiocy.
What a great idea. A knockout contest among 32 Fortune 500 companies to determine the the worst BS merchant.
This should be fun to watch.
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Liam Mulhall co-founder of Australia’s Blowfly Beer (interviewed in this podcast last month), has just started blogging. In the podcast, he said mostly the big brewers had not seen him
I revisited this article about Baba Shiv’s research on how easily our brain tires of rational processing. In one experiment led by Baba Shiv at Stanford University several dozen undergraduates
I blogged briefly about The Halo Effect the other day. Phil Rosenzweig gives a clear analysis of the delusions that undermine the credibility of a great deal of popular management
Laura Ries comments on the Mel Gibson story. Would I be the only person who has something to do with branding who felt uncomfortable with this line? He began the
