Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

According to Stuart Henshall 5% of all international voice traffic is now going over Skype and rising exponentially. This prompts me to bring out my Disintermediate Dalek for a second outing. And thanks to Mark Lloyd for reporting Stuart’s speech.

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Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Beyond the flipped classroom

Shelley Wright explains how she “flipped” her classoom teaching. The flipped classroom essentially reverses traditional teaching. Instead of lectures occurring in the classroom and assignments being done at home the

Fast, slow or unhurried?

Neil Perkin describes two contrasting talks about Fast and Slow in Marketing. Adam Morgan shares some interesting examples of businesses that thrive on speed: a 2014 Harris Poll.. found that 90%

Johnnie Moore

Marketing, the tragedy of the commons and cold turkey

After a panel session on Direct Marketing I wonder if we should stop looking for miracle cures for ailing brands, and instead encourage them to go cold turkey, prolong their confusion, and keep asking searching questions – to find a real sense of purpose to outlast the easy gimmickry of the admen.