I don’t often write about market research these days. There’s only so much mileage in berating a moribund industry.
But I thought Greg Clemenson’s post on adaptive conversations was interesting. Ok not exactly storming the MR bastille and releasing the thousands of underpaid street interviewers and bored respondents… but hey, at least reintroducting a little humanity to the tired process of getting customer feedback in a way that doesn’t shove us into the researcher’s preset boxes…
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
I know I’ve posted this video before but I’ve been thinking of it a lot lately. Watching our MPs in the wake of the expenses scandal has been like watching
Pranksters give a phone company a taste of its own medicine. (Click here if you can’t see the embedded video) Hat tip: Boing Boing
Some good ideas in Steve Rubel’s post: Microsoft Office Marketing. I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if
Viv has a great post about games and their shadow side. It includes a good example where facilitators are just too eager to create supposedly high energy games when they’re
