I’m strongly inclined to agree with David Weinberger: Tell Steve Jobs he’s a vain, petty tyrant.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
From Joel on Software: a good pice on Measurement (via Lee at Headshift) “Thank you for calling Amazon.com may I help you?” Then — Click! You’re cut off. That’s annoying.
Chris Corrigan reckons..the podcasts produced by the locked out employees of CBC are far far better than the crap produced by the locked in managers. We live in interesting times.
Leonara of Treehugger reflects on this year’s Do Lectures. Lots of good stuff and this line particularly caught my eye: Do Lectures are simply unafraid of being copied because they
It’s great that the spread of technology empowers individuals to create their own mini TV ads. This was posted by Oliver Willis: RNC Redux makes a biting point about the
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut
