I’m strongly inclined to agree with David Weinberger: Tell Steve Jobs he’s a vain, petty tyrant.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Shelley Wright explains how she “flipped” her classoom teaching. The flipped classroom essentially reverses traditional teaching. Instead of lectures occurring in the classroom and assignments being done at home the
Andrew Sullivan quotes Tolstoy: It seems to every administrator that it is only by his efforts that the whole population under his rule is kept going, and in this consciousness
What I learned singing to strangers on the subway, and why emotional connections matters even more in a hi-tech era.
Foresight crowd sourcing Dave Snowden's doing an experiment in collecting stories around the future of public services. It's a novel approach that could subvert "expert researchers" & I recommend giving
