Shawn Callahan points to Edeleman and Intelliseek’s paper on Corporate Blogging which does a pretty good job of making the case to corporates.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
Neville Hobson and Shel Holz did an interview with John Windsor and me as part of Corante’s Innovative Marketing Conference here in New York. The theme was co-creation. You can
Jackie Huba and Jake McKee have interesting takes on the Snakes on a Plane phenomenon. I think Jake’s hits the nail on the head when he talks about having fun.
Sometimes, unlikely, even absurd-sounding changes lead to powerful creativity
Here’s a YouTube vid of a Hugh and Jason Korman from Stormhoek which they’re using to explain their marketing to folks in the US. It was done for them by
