Thanks to Jack Yan for spotting this site where you get to create your own South Park character. I’m not sure how this fan site relates to the brand but I assume they’re pretty happy to support this sort of co-creation.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
Bruce Nussbaum argues that Design Thinking is a Failed Experiment. Some of this resonates with me. He thinks the ideas behind it have turned into a simplistic stagegate process effectively
I’ve been experimenting with Google Adwords as a way of building site traffic, both for my own site, and for the Clarity Partnership. So far, it’s been very engaging, albeit
If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work but rather teach them to long for the
Seth Godin has a provocative question: The thing about China is that the government isn’t shy about being authoritarian. So what if the Chinese government decided to decree what it
