Thanks to Jack Yan for spotting this site where you get to create your own South Park character. I’m not sure how this fan site relates to the brand but I assume they’re pretty happy to support this sort of co-creation.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
AdPulp spotted (via Josh Spear’s blog) this bit of fun marketing for Teenage Mutant Ninja Turtles: scenes projected directly onto a 25 storey building in Brazil. Here’s the YouTube:
Hugh reports “blogging doubled stormhoek sales“. His analysis really resonated with me: What happened is that by interfacing with the blogosphere it fundementally changed how Stormhoek looked at treating their
Christopher Carfi: Johnnie Moore’s blog rocks and it’s one of 100+ that I have read through my aggregator in the past. But I rarely read it anymore. Why? Because there’s
A great bit of propaganda from France 1968, and a nice sidelight on some people’s ideas of user-generated content. Hat tip: Jon Husband and Harold Jarche.
