Here’s a bit of er… creative thinking from NatWest bank as reported by the excellent Zopa blog.
NatWest customers were complaining about the length of time they had to wait in queues….so NatWest have decided to remove clocks from the branches
Full story in The Sun. Secondary hat tip: BoingBoing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Greg Satell asks What makes an organisation “networked”? He makes some points challenging either-or thinking about networks. So bureaucracies and silos aren’t inherently bad it’s more a question of recognising other
I missed an early morning phone meeting with Chris Corrigan, so sent my apologies. I appreciated this in his reply I am happy to forgive you completely for “oversleeping” (in
I’m fond of the running theme of Lawrence of Arabia in which our hero challenges the wisdom that it is written that things are inevitable. His mantra is nothing is
Freddie Daniells also writes about Hijacking Authenticity. He worries that the idea of Authenticity is being hijacked to include tree-huggers and exclude others. Brands such as Hummer Harley Davidson, Viz
