December 30, 2005

Alaska Airlines

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Alaska Airlines

David Burn at AdPulp spots what looks like some unwise, unofficial blog activity by someone at Alaska Airlines having a go at Jeremy Hermanns’ blog account of an unfortunate problem on one of the airline’s flights. Another reason why companies can’t ignore blogging… if you don’t take it reasonably seriously, you – or one of your employees – will start to make you look inept.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

alaska+airlines

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Messiness or order?

I found this after seeing a similar clip on Facebook. I find it mesmerising. There are times when I see only a mess and then you see order. The transitions can

14 December 2014

links for 2010-12-23

The Simple Software That Could — but Probably Won't — Change the Face of Writing – James Somers – Technology – The Atlantic For me, the software bit is less

23 December 2010

Manure madness

The folks at Fight The Bull are up to more mischief. Yep we’re here to cover all the action of Manure Madness an annual tournament that will crown the company

23 March 2005

Marketing as community building

I’m running a seminar next Friday for a group of independent schools in England. This is something I’ve been doing for a number of years and I’m looking forward to

Alaska Airlines

Johnnie Moore

Share Post

More Posts

More Updates