Johnnie Moore

Department of Whatever Next

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

joburg.jpg

Rich from Hello World had his camera handy at Jo’burg airport.

Proof that you can brand absolutely anything

I was going through the x-rays at Johannesburg International Airport yesterday and noticed the strangest thing: branded (logo’d nothing else) x-ray trays. I can see the conversation the agency had at Ford HQ:

Brand manager, “Oh poo. We have lots of those dang stickers left.”

Creative whizz, “Fear not, I have a winning branding plan, lets stick them on the trays at the airport where people throw their keys and small change when it goes through the x-ray machines”

STUNNED SILENCE

Brand manager, “Brilliant, if that doesn’t sell more cars, nothing will!”

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links for 2011-03-21

Where’s My Flying Car? « Innovation Leadership Network Tim argues that inventing the future may not be about coming up with new things. "We can actually invent the future by

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