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Brilliant. One for Bob Sutton's collection I reckon.
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Keith Sawyer has argued the brainstorming is ineffective. "But most of what groups are asked to do in the real world is a lot different than simply generating lists of ideas. There are many studies showing that on more complex tasks involving knowledge of conceptual systems groups perform better than individuals."

Grit before pearls
Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in