Johnnie Moore

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Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Ooh, little bit of politics there.

Jon Husband spotted Billy Bragg’s piece in the Guardian. Bragg suggests that our current economic crisis can be traced back to Mrs Thatcher’s defeat of the miners and the ideology

Johnnie Moore

Quote for the day…

Jeff Risley quotes Robert Fulghum in his book Maybe maybe not: “I do not believe that the meaning of life is a puzzle to be solved. Life is. I am.

Johnnie Moore

links for 2010-08-03

Ton's Interdependent Thoughts: Open Government Data : Do The Least Possible Smart advice from Ton the best goal is no goal | zen habits Fantastic and thought-provoking. How Not to

Johnnie Moore

Collaboration

Two people are walking towards each other along a crowded pavement. Each is carrying a precarious pile of boxes in front of them. They see each other coming, and as