And you thought advertising was bad today? How about this effort for Nixon in 1972?
(Via Andrew Sullivan who invites us all to singalonganix)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
I met up with Neil Perkin today and heard about his elegant solution to making a presentation about community. Which was to get a community to do it for him.
John Dodds has done a post – 10 Marketing Lessons From Conferences – with some tips on how to avoid your next conference being boring. Lots of interesting ideas if
Contrasting the way KFC and JetBlue have responded to negative publicity Rob Paterson asks: Every business is exposed to public risk today. You can guarantee that your story will be
A couple of articles have stuck in my mind recently. This one argues that safety-first playgrounds are counter-productive. The research also suggested that claims (made by the manufacturers who had
