May 28, 2004

Obesity, sychophancy and consistency…

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Obesity, sychophancy and consistency…

There’s been a lot of coverage for a report by MPs slamming our food industry for its role in the growth of obesity in the UK. The big food companies are fighting what looks like a rearguard action against government intervention to stop them advertising to children.

I was intrigued to find this quotation from Niall Fitzgerald, the Chairman of Unilever in this context.

The power of business, as opposed to that of government, is grossly overrated

How does this square with the following highlights from Unilever’s own website (Unilever introduces new corporate brand). Their golden words, my italics, by the way.

The new Unilever brand was introduced today. It will support the launch of the company’s new Vitality mission, announced on Feb 12, when Unilever set its future direction.
Unilever

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Obesity, sychophancy and consistency…

Johnnie Moore

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