Open Sauce, 18th Century style

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I just accidentally found myself overhearing a short piece on BBC1 about Thomas Chippendale, the celebrated 18th century furniture designer.

Chippendale was very successful and his pieces are now worth a fortune. Intriguingly, the real cause of his success was not his skill as a cabinet maker, but his marketing nouse. And get this, his masterstroke was the publication of his Gentleman Cabinet Maker’s Director. Apparently, this included all his designs for others to freely copy. It made him rich, because all their imitations served to heighten the appeal of his originals.

Heh… and you thought open source was a new idea?

Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting

SharpReader

I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

Comment spam solution

Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Spam plugin

Geeks only update: I’ve installed the Ccode plugin to frustrate comment spam. It seems to work a treat; not one spam comment reached my filters since installation and it’s more

Johnnie Moore

links for 2006-03-04

BenettonTalk Benetton blogs… spotted by David Weinberger (tags: blogging branding participation) —–

Johnnie Moore

Propserity without growth

I liked this TED Talk by Tim Jackson especially his snappy analysis of where our current economic models go awry: We spend money we don’t have, on things we don’t

Johnnie Moore

The Fox Hotel

I am back from a very interesting trip to Copenhagen. I stayed at the Fox Hotel based on the general buzz about the place and because it looked different. It