Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had a great meeting this week with Elizabeth Varley of TechHub which is a hotbed of entreprenerial activity near the Old Street Roundabout. We kicked around some ideas for
Jon Husband spotted this story in the Toronto Globe and Mail: Employers sidestep recruiters to tap social media. An entrepreneur seeking to fill 17 positions asked his employees to share
Rob May notices that a German court prevents WalMart from banning office romances. Wal-Mart has lost a court appeal to try to legally ban its employees in Germany from having
… and into the gap between corporate telephone mazes and our desire just to talk to a human being, slips this smart offering: A database of how to short-circuit all
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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