Call me subversive but I like seeing brands challenged, to have the advertising imagery questioned and supplanted. I don’t know the facts behind the email Neil Turner received from his mum, but I like that people are taking on brand imagery in this way.
Dear Friend,
Please join me in sending an UnValentine
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Suddenly there’s another John Moore marketing blog. I realise I’m a bit of an addict for this, but this latest is not mine. It’s produced by another John Moore, this
As Dan Millman’s sage explains in The Way of the Peaceful Warrior “there is never nothing happening”. I thought of this while reading this post pointing the unseen value of the
James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a
Hmmm. perhaps it serves me right for blogging about presence but my own lack of focus in the moment hit me on the head last night, literally. Somehow on my
