I like Mike Wagner‘s argument for dropping the metaphor of family when talking about organisations. Money quote:
You’re not Moses and employees are not your people.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tim Kastelle has a great post on Innovation without Intellectual Property Protection prompted by this TED talk by Johanna Blakely. It turns out there are lots of huge industries that
Annette makes an interesting point about the costliest errors item. We spend time learning how not to make the same mistakes again but it’s doubtful if we spend enough time
John Winsor blogs about this story in an email. A customer was told by Verizon Wireless that his roaming data rate in Canada would be .002 cents, however when he
A look through my site log led me to this posting by Chris Corrigan. Chris does Open Space facilitation and gets people demanding evidence of its results. What started to
