I like Mike Wagner‘s argument for dropping the metaphor of family when talking about organisations. Money quote:
You’re not Moses and employees are not your people.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just a quick post from my hotel in Malmo Sweden. Have spent the day in meetings with fellow blogger Jennifer Rice. It’s been great to meet her and have animated
Nick Smith:A question that often comes up is how to make inspiration more solid and stable, and not confined to brief flashes. And the answer in one way or another,
A review in praise of the Beyond Bullets website – Power Point as if humans mattered!
Viv pointed me to this video which is a great introduction to how we can use the ideas of improv theatre to support creativity and change.
