Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.
The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.
YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.
As Ben points out, letting your readers co-create is the way ahead.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Tom Guarriello has a nice post on doing just enough facilitation. Just enough = elegant = the sweet spot. That’s what I’m looking for whenever I design anything: a meeting
Charlie Beckett POLIS Director » Blog Archive » Embracing Uncertainty: diplomacy and disruption "Authority hates uncertainty. Big business and government feel safest when life is predictable and stable. Change implies
There used to be a stereotype in England of the seaside landlady who put up a list of unpleasant rules for her guests, usually including the requirement that they be
I don’t subscribe to an organised religion. So please forgive me for commenting on the recent happenings in Rome as a piece of entertainment. I realise there is more at
