Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.
The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.
YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.
As Ben points out, letting your readers co-create is the way ahead.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
I spent Friday at a meeting experimenting with holding a Dialogue, based on the ideas of David Bohm. I was invited by Peter Kajtar who has dedicated a large part
Branding used to be about polishing and smoothing to make shiny images of products and services that we’d all admire. These shiny things would have USPs propositions and such. There’d
That Bob Sutton piece on GM also has a great attack on how the company dishes out free cars as perks. The higher you are in the company, the more
I spent last Thursday doing a teambuilding workshop using Improv. I’m still buzzing from it. Improv Rocks! Something very powerful happens to people when they engage in Improv activities. The
