Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.
The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.
YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.
As Ben points out, letting your readers co-create is the way ahead.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Tim Kastelle passes on this rather nice Diderot quote from the new book Superconnect: Everything is linked together… beings are connected with each other by a chain of which… some
A meeting with David Boyle, author of an excellent book on Authenticity, and plans for a meeting in London on January 21st to discuss the topic.
I love the lesson Chris Corrigan draws from sitting by the Mississippi. And in front of me the river was flowing fast and deep. And as huge as it is
Over the past few weeks I’ve done a fascinating course in clowning skills run by the delightful Carol Thompson of Nose to Nose. I love work that takes me to
