November 14, 2004

Ton on Rheingold

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Ton Zijlstra has a good post on his encounters with Howard Rheingold on Blogwalk – how collective action will change the world. These phenomena – collective action open source marketing – get me stimulated and excited about possibilities a world away from the top-down paradigm of conventional marketing. It seems to me that a great skill for the future is the hosting of conversations, not attempts to outshout them.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

QR codes

It never occurred to me that QR codes could be useful in meetings. But then Stu Field got me thinking about it. He’s been experimenting with using them to make

7 February 2013

Emergent trust

I’ve been involved in some work around conflict resolution lately and I find it very engaging. It has reinforced my practice of “one less thing” as championed by the likes

27 January 2008

Purpose?

Howard Mann’s sparked some interesting debate with his post purpose before brand prompting me to add this comment: The question that interests me is this: do organisations need to have

11 February 2005

Selling paper

More pith from Paul Graham: We can all imagine an old-style editor getting a scoop and saying “this will sell a lot of papers!” Cross out that final S and

Ton on Rheingold

Johnnie Moore

Share Post

More Posts

More Updates