Johnnie Moore

Ton on Rheingold

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Ton Zijlstra has a good post on his encounters with Howard Rheingold on Blogwalk – how collective action will change the world. These phenomena – collective action open source marketing – get me stimulated and excited about possibilities a world away from the top-down paradigm of conventional marketing. It seems to me that a great skill for the future is the hosting of conversations, not attempts to outshout them.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

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Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

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I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Scammers scammed

I know I’ve got better things to do. But I have whiled away several minutes having a good laugh browsing, a site dedicated to revenge against email scammers. The

Johnnie Moore


I’ve long been fascinated by all the cognitive biases that undermine our self-image as rational creatures. So it’s no surprise that I’m enjoying Daniel Kahneman’s Thinking Fast and Slow. One

Johnnie Moore

When doing little can be smart

I’ve been going on about the idea of notice more change less quite a lot this year. With this in mind, I was intrigued by Andrew Sullivan’s analysis in The

Johnnie Moore

links for 2006-04-04

A Networked World: George Clooney – The Networked Celebrity Earl Mardle reports on Clooney’s network thinking approach to challenging Gawker: “No need to try to create new laws to restrict