November 14, 2004

Ton on Rheingold

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Ton on Rheingold

Ton Zijlstra has a good post on his encounters with Howard Rheingold on Blogwalk – how collective action will change the world. These phenomena – collective action open source marketing – get me stimulated and excited about possibilities a world away from the top-down paradigm of conventional marketing. It seems to me that a great skill for the future is the hosting of conversations, not attempts to outshout them.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is

Keeping up with Tony Goodson

The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.

The power of community

Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

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Conversations in layers

I stumbled on this crude graphic that I blogged back in 2004. I was making a point about a specific piece of marketing jargon, “brand architecture”. I think the same

Ton on Rheingold

Johnnie Moore

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